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The Corporate Battle Over the Cable News Network Reveals How Broken US Media Now Is.

This past Thursday night, while unconfirmed reports spread concerning an incident at Brown University, CNN’s Kaitlan Collins used social media, pointing out the conflicting information and guiding the public to her network’s 9pm newscast.

Even though CNN is certainly not a flawless news source, her words seemed accurate for numerous observers. It stands as one of the organizations where one can locate grounded and largely trustworthy reporting – notably during breaking news situations like the one taking place close to a New Hampshire storage facility.

A Precarious Position Amid a High-Stakes Tug-of-War

But CNN, now 45 years old, finds itself in a uncertain state as two giant media conglomerates vie for ownership of its parent company, Warner Bros Discovery.

Whatever the outcome, the fate of CNN has been drawn into a high-stakes game of business acquisition, instead of as a question of what serves the news-consuming public.

“Here is one more case of the profound systemic issues with roots in many years of governmental choices,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Penn.

The conjecture about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a broader point.

“It gets presented as a financial tale with powerful individuals as the central actors, but there is scant discussion of the common good,” Pickard added.

The Additional Element: Political Influence

The CNN scenario is complicated by Donald Trump’s opinions about a network he has consistently labeled as perhaps his main “fake news” foe.

Remember the chants of “CNN sucks!” at Trump's rallies, his administration’s punitive withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in official meetings.

Trump now claims that CNN needs new ownership. This can be interpreted as ownership that will shield him from journalistic oversight. That is one reason why he seems to come down on the side of Paramount Skydance, which has made a unsolicited offer.

There is a basis to prefer that suitor more. For one thing, it is controlled by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently appointed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the top editor of that storied news network.

An Outcome of Continued Instability

It is important to note, if Netflix prevails, CNN and other cable outlets would first be separated into a separate entity. This might be a welcome development to many at the network, but it’s hardly a guarantee of stability. That setup could set up CNN for a future sale. There is no finish line.

If you ask Timothy Wu, much of this is against the law, anyway. The well-known analyst of big tech’s dominance wrote recently that anti-trust laws should prohibit both deals.

“Both acquisition attempts would be detrimental to the country, and both should be challenged by anti-trust authorities,” Wu stated.

The Bigger Problem and a Potential Solution

No matter the outcome with this particular battle, the underlying crisis remains.

“The present media landscape is a profoundly anti-democratic system, but we must resist the belief that change is impossible,” Pickard said. Government actions – from the 1930s and 1940s – helped to create this profit-obsessed monster, and new policy decisions can address it.

Will that happen in an era where the top communications regulator won’t even affirm that the agency is independent? Change is highly improbable now, but that doesn’t mean it will be impossible forever.

Initiatives that support independent news organizations, reinforce local journalism, fund public media, and prohibit the concentration of media power in a handful of hands are achievable – they are vital for a healthy democracy.

Regarding media ownership, bigger isn’t better. And news organizations like CNN cannot be pieces in the newest acquisition battle.

About the author

Amy Vega

Tech enthusiast and writer with a passion for exploring emerging technologies and their impact on society and business.

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